CRM/ERP Software System: For DHA Multan, I led the deployment of a centralized call center and a custom modular ERP system. The solution integrated CRM functionalities, payment channels, and operational workflows, enabling DHA to automate processes, improve transparency, and boost organizational efficiency. The system was designed to handle large-scale customer interactions while ensuring seamless back-office operations, delivering consistent performance with enhanced reliability and supporting future growth through scalable, adaptable, and secure architecture.
CRM/ERP Software System
Associated with DHA Multan
CRM & ERP Custom System Deployment
CRM/ERP Software System: Led the end-to-end design and deployment of DHA Multan’s centralized call center and modular ERP system, integrating CRM, payment channels, and operational workflows to enhance automation, transparency, and organizational efficiency
- Centralized Call Center Deployment : Implemented a real-time call center with automated complaint replies, voicemail, online ticketing, and CRM integration across branches.
- ERP System Leadership: Led the in-house design and deployment of a modular ERP system covering Plot Management, Land, Assets, HR, and Finance modules.
- Operational Impact & Integration: Integrated 1Link payment channels, 35 banks, ATMs, and credit/debit systems, streamlining workflows, enhancing transparency, and improving organization-wide accessibility.
About the CRM/ERP Software System Project
Category
CRM & ERP System Deployment
Clients
DHA Multan
Website
dhapmultan.org
Problems in CRM/ERP Software System
- Fragmented customer communication due to the absence of a centralized call center.
- Manual processes in payment handling and workflow management, leading to delays and errors.
- Lack of automation and transparency, reducing operational efficiency.
Solutions
- Developed and deployed a centralized call center system to unify customer support.
- Built a modular ERP platform with integrated CRM, payment gateways, and workflow automation.
Impacts of CRM/ERP Software System
- Enabled automated complaint replies and voicemail handling after office hours.
- Integrated CRM across branches to route and manage tickets without delay.
- Implemented online ticketing for inquiries and service tracking.
- Facilitated lead generation for sales and marketing teams.